With Skims set to open stores in Mumbai and Delhi, India’s shapewear market is entering a new phase, one where global celebrity, body inclusivity, local fit, premiumisation and homegrown brands like UnderNeat and Butt-Chique collide
With Skims set to open stores in Mumbai and Delhi, India’s shapewear market is entering a new phase, one where global celebrity, body inclusivity, local fit, premiumisation and homegrown brands like UnderNeat and Butt-Chique collide
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