Economic TimesLean R·
Reliance scoops into ice cream market
Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Limited (RIL), on Monday announced its entry into the ice cream category with the launch of a new brand, Bombay Creamery, the company said in a statement.The company said Bombay Creamery is made with authentic dairy ingredients and positioned itself as India's first accessible premium dairy brand.Also read: Magnum plans three more factories to cash in on India's ice cream crazeRCPL said the launch is backed by its na…
Read at Economic Times →
