Economic TimesLean R·
Tequila giant Becle makes direct India push
Mumbai: Becle, the world's largest tequila maker and owner of Jose Cuervo brand, is making a direct push into India through spirits unit Proximo, appointing former Diageo executive Shweta Jain as managing director for India and South Asia, said people familiar with the matter.Proximo is among the last major global spirits companies to establish a direct India operation. Most of its international rivals are already present in India, which ranks among the largest markets by volume for Diageo and …
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