Among listed FMCG companies, firms such as Colgate-Palmolive India, Hindustan Unilever, Jyothy Labs, Marico, Britannia Industries and Godrej Consumer Products derive 35-45% of their revenue from rural markets, making them relatively more exposed to a prolonged weakness in farm incomes.
Among listed FMCG companies, firms such as Colgate-Palmolive India, Hindustan Unilever, Jyothy Labs, Marico, Britannia Industries and Godrej Consumer Products derive 35-45% of their revenue from rural markets, making them relatively more exposed to a prolonged weakness in farm incomes.
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