Times of India·
The long game: Inside MLB's big bet on India's baseball future
Major League Baseball (MLB) is taking the long road in India, betting on grassroots participation, cricket's massive ecosystem and a new generation of young players rather than rushing towards a professional league. Since 2019, it has introduced the First Pitch programme in schools across Delhi, Mumbai and Bengaluru, launched the MLB Cup youth tournament and produced India-focused documentaries to make baseball feel more relatable.
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