India’s digital media market crossed Rs 1 lakh crore in CY25 and is projected to grow rapidly through CY28, while television revenue declines. ICICI Securities has initiated coverage on Amagi Media Labs and Prime Focus with Buy ratings, citing opportunities from cloud adoption, digital advertising, VFX spending and evolving content consumption.
India’s digital media market crossed Rs 1 lakh crore in CY25 and is projected to grow rapidly through CY28, while television revenue declines. ICICI Securities has initiated coverage on Amagi Media Labs and Prime Focus with Buy ratings, citing opportunities from cloud adoption, digital advertising, VFX spending and evolving content consumption.
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