Irdai takes aim at dark patterns
New Delhi: Regulator Irdai on Wednesday proposed prohibiting 'dark patterns' on insurance websites, including practices that require customers to provide personal details to access product features and pricing information.As part of wide-ranging reforms aimed at making insurance distribution more transparent and customer-centric, Irdai has issued a consultation paper on 'Recalibrating Economics of Insurance Distribution', setting out a comprehensive framework of reforms covering insurance distr…



