In 2009, Luke Bryan started his Farm Tour; 17 years later, it has awarded 97 college scholarships and helped provide over 11 million meals
Luke Bryan's Farm Tour shines a spotlight on rural America by delivering live country music performances to vibrant working farms since 2009. The initiative has awarded 97 scholarships to deserving students from farming backgrounds and partnered with Bayer to provide over 11 million meals to those in need. The 2026 tour saw fans donating almost 20,000 pounds of food to local food banks, showcasing the commitment to support farming communities.