India’s quick-commerce market is back in a discounting spiral. Amazon and Flipkart are turning up the heat, but incumbents Blinkit and Swiggy Instamart are largely refusing to dive into the price war as they prioritise profitability, industry executives said.
India’s quick-commerce market is back in a discounting spiral. Amazon and Flipkart are turning up the heat, but incumbents Blinkit and Swiggy Instamart are largely refusing to dive into the price war as they prioritise profitability, industry executives said.
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