Indian marketers anticipate significant AI-driven revenue growth. India leads globally in adopting agentic commerce, a new marketing approach. Marketing functions in India own AI investments more than their global counterparts. Generative AI is expected to greatly impact brand discovery. Most companies are not yet fully equipped for this AI-driven marketing landscape.
Indian marketers anticipate significant AI-driven revenue growth. India leads globally in adopting agentic commerce, a new marketing approach. Marketing functions in India own AI investments more than their global counterparts. Generative AI is expected to greatly impact brand discovery. Most companies are not yet fully equipped for this AI-driven marketing landscape.
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