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IPL's business value crosses $20 billion, RCB top brand: Report

Indian Premier League's business value reached $20.6 billion in 2026, showing significant growth. Royal Challengers Bengaluru's brand value crossed $300 million, marking a historic milestone. Mumbai Indians also saw its brand value increase, securing the second position. Landmark franchise transactions underscored the league's strong investment appeal. Growing revenues and digital viewership continue to drive the IPL's commercial success.

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Times of IndiaLean R·2h ago
IPL's business value crosses $20 billion, RCB top brand: Report
Indian Premier League's business value reached $20.6 billion in 2026, showing significant growth. Royal Challengers Bengaluru's brand value crossed $300 million, marking a historic milestone. Mumbai Indians also saw its brand value increase, securing the second position. Landmark franchise transactions underscored the league's strong investment appeal. Growing revenues and digital viewership continue to drive the IPL's commercial success.
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IPL's business value crosses $20 billion, RCB top brand: Report

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IPL's business value crosses $20 billion, RCB top brand: Report

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