Times of India·
'Dhurandhar' marketing head explains why Ranveer didn't promote the film: 'Ranbir had Tu Jhoothi..'
Aditya Dhar and Ranveer Singh's film Dhurandhar achieved remarkable box-office success, earning over Rs 1,300 crore globally. The promotional strategy included a unique decision to limit Ranveer's appearances during advertising efforts. Varun Gupta from Max Marketing explained the rationale behind this choice, emphasizing effective long-format promotional content. Despite initial criticisms regarding promotion, confidence remained intact among the director and marketing team.
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