Instagram’s push into long-form video with Features could bring it into closer competition with YouTube. But creators say the format’s success will depend on monetization, production costs and whether brands and audiences follow them beyond Reels.
Instagram’s push into long-form video with Features could bring it into closer competition with YouTube. But creators say the format’s success will depend on monetization, production costs and whether brands and audiences follow them beyond Reels.
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Instagram’s push into long-form video with Features could bring it into closer competition with YouTube. But creators say the format’s success will depend on monetization, production costs and whether brands and audiences follow them beyond Reels.
