Ajay Devgn faces new legal challenge over Vimal Elaichi notice as Maharashtra FDA asserts proceedings will continue
The legal proceedings involving Bollywood actor Ajay Devgn over his endorsement of Vimal Elaichi are set to continue, with the Maharashtra Food and Drug Administration (FDA) maintaining that its adjudication process will move forward despite the actor approaching the Bombay High Court. The development comes amid increased regulatory scrutiny of celebrity endorsements linked to products that authorities allege are being promoted through surrogate branding. Maharashtra FDA Commissioner Tukaram Mu…



