Economic TimesLean R·
14k+ gold, silver coins sold per hour: Zepto
India's Diwali shopping basket is getting a quick-commerce makeover, with consumers turning to their smartphone screens to buy everything from gold and silver coins to festive clothing, sweets, flowers and household essentials. What was once largely a planned purchase made at jewellery stores and traditional markets is now finding space on 10-minute delivery platforms, with festive demand extending well beyond everyday groceries.Quick-commerce platforms recorded a sharp increase in orders for t…
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