Apple shares dipped 1.53% after introducing the iPhone 18 Pro and Pro Max, reflecting investor disappointment. As the company aims for a successful product cycle under new CEO John Ternus, market focus remains on balancing rising prices with revenue growth expectations and AI strategy.
Apple shares dipped 1.53% after introducing the iPhone 18 Pro and Pro Max, reflecting investor disappointment. As the company aims for a successful product cycle under new CEO John Ternus, market focus remains on balancing rising prices with revenue growth expectations and AI strategy.
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