At MSME Sparks 2026, Srivardhini Jha, IIM-B’s Chairperson of Entrepreneurship, said MSMEs must pair traditional strengths with digital fluency, stronger data practices, and an entrepreneurial mindset to stay competitive.
At MSME Sparks 2026, Srivardhini Jha, IIM-B’s Chairperson of Entrepreneurship, said MSMEs must pair traditional strengths with digital fluency, stronger data practices, and an entrepreneurial mindset to stay competitive.
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