YourStory·
Your brain treats winning and almost winning alike. Game designers know it
From slot machines to Candy Crush and loot boxes, near-misses turn frustrating losses into a powerful urge to keep playing longer.
Read at YourStory →
From slot machines to Candy Crush and loot boxes, near-misses turn frustrating losses into a powerful urge to keep playing longer.
<iframe src="https://hindustansphere.com/embed/cluster/bc481b915816096694c84ed7af21044d3cb14c7f" width="100%" height="320" style="border:0;max-width:680px" loading="lazy" title="Your brain treats winning and almost winning alike. Game designers know it"></iframe>