Bollywood Hungama·
Hrithik Roshan's HRX exits Cult.fit brand partnership ahead of IPO; actor to remain investor
Cult.fit has disclosed a major change to its long-standing association with Hrithik Roshan's activewear brand HRX ahead of its planned initial public offering (IPO). According to the company's Draft Red Herring Prospectus (DRHP) filed with the Securities and Exchange Board of India (SEBI), Cult.fit has terminated its exclusive agreement with Extreme Brands LLP, the company that owns the rights to the HRX brand. Exclusive HRX agreement comes to an end Cult.fit had entered into an agreement with …
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