D2C brands see 27% more orders ahead of Diwali; sales value up 45%: Report
Direct-to-consumer (D2C) brands in India shipped 27 per cent more orders a day in the run-up to Diwali this year than in the same period last year, while the value of goods sold jumped about 45 per cent, according to a report. ClickPost, an AI logistics automation and post-purchase platform for D2C and retail, analysed more than 8 crore orders placed on the websites of nearly 400 D2C brands. It compared the festive shopping windows of September 20 to November 5 this year and September 1 to Octo…



