AI-to-AI communication could change how ads are bought and sold: Report
The advertising industry is moving from task-based AI tools towards agentic systems that can coordinate across buyers, publishers and ad-tech platforms.
Artificial intelligence could change the way advertisements are bought and sold by enabling automated communication between systems, reducing manual coordination across the fragmented advertising ecosystem, according to a report by ADvendio, an advertising technology company.
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Artificial intelligence could change the way advertisements are bought and sold by enabling automated communication between systems, reducing manual coordination across the fragmented advertising ecosystem, according to a report by ADvendio, an advertising technology company.
Artificial intelligence could change the way advertisements are bought and sold by enabling automated communication between systems, reducing manual coordination across the fragmented advertising ecosystem, according to a report by ADvendio, an advertising technology company.