Economic TimesLean R·
Tech overtakes brand in car-buying choices
Mumbai: Technology and features have emerged as the top considerations influencing car-purchase decisions in India, ahead of brand, as consumers increasingly expect advanced features across price segments, according to a Bain & Co report.The finding points to a shift in purchase priorities, with service ranking third and price fourth among the top considerations listed by car buyers in a Bain survey. While India remains a price-sensitive market, access to vehicle financing and aspirations t…
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