The FMCG sector, which raised prices by about 2-5% in the June quarter, is turning to a mix of selective price increases and shrinkflation - reducing the quantity in packs without proportionately lowering the price - to offset higher input costs.
The FMCG sector, which raised prices by about 2-5% in the June quarter, is turning to a mix of selective price increases and shrinkflation - reducing the quantity in packs without proportionately lowering the price - to offset higher input costs.
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