Economic TimesLean R·
YouTube income: Need to be more serious
A major overhauling is underway in India’s creator economy following YouTube’s new eligibility norms for its partner programme, a key revenue stream for creators.The latest criteria for YouTube Partner Programme (YPP) will reward creators who are more seriously committed than side hustlers. Industry stakeholders expect YouTube’s move to unleash groundbreaking changes in the way creators, brands and the platform will engage with one another going forward.Originality in content, growing relevance…
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