In 1984, the NBA banned Michael Jordan’s red-and-black Air Jordans; Nike turned the $5,000-per-game fines into a marketing sensation

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• Hindustan Times·1h ago

  In 1984, the NBA banned Michael Jordan’s red-and-black Air Jordans; Nike turned the $5,000-per-game fines into a marketing sensation

  Nike turned the Air Jordan 1 controversy into a marketing opportunity in April 1985, promoting the sneaker as a design banned by the NBA.

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