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Women's sports gain a bigger foothold in US in H1 2026: Nielsen report

Advertising spend on women's sports has risen 120 per cent since 2022, while women account for more than half of new sports fans in the US

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Business StandardCenter·3h ago
Women's sports gain a bigger foothold in US in H1 2026: Nielsen report
Advertising spend on women's sports has risen 120 per cent since 2022, while women account for more than half of new sports fans in the US
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