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CCPA imposes ₹1 lakh fine on Britannia over '100% whole wheat bread' claim
The Central Consumer Protection Authority (CCPA) has imposed a penalty of Rs 1 lakh on Britannia Industries Ltd for a misleading advertisement that claimed "100% whole wheat bread" even though the product's declared wheat content is just 62 per cent. In its order dated October 22, the CCPA, headed by Chief Commissioner Nidhi Khare, directed the company to discontinue the advertisement with immediate effect across all print and electronic media, including social media. Britannia has also been as…
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