Economic TimesLean R·
The creator economy has a new middle class
For years, quitting your job to become a social media influencer belonged in the same category as moving to Hollywood or trying to make the NFL: technically possible but probably best attempted by other people.Now, for a growing number of young workers, it feels like a more plausible career pivot.The rise of TikTok, Instagram Reels and Amazon storefronts has created a new kind of white-collar exit strategy — one in which workers ditch office jobs not necessarily to become celebrities, but to pi…
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