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India may get multiple TV ratings agencies: But which TRP will count?

Multiple TV ratings agencies could soon operate in India. But if each produces a different number for the same programme, which TRP will become the industry's currency? Experts explain

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Business StandardCenter·2h ago
India may get multiple TV ratings agencies: But which TRP will count?
Multiple TV ratings agencies could soon operate in India. But if each produces a different number for the same programme, which TRP will become the industry's currency? Experts explain
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India may get multiple TV ratings agencies: But which TRP will count?

How 1 sources are covering this

India may get multiple TV ratings agencies: But which TRP will count?

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