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Beyond Reels and Shorts: Why social media platforms want longer videos

Instagram's test of 90-minute videos reflects a wider contest to keep audiences watching, attract creators and compete for entertainment time across phones and television screens

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Business StandardCenter·1h ago
Beyond Reels and Shorts: Why social media platforms want longer videos
Instagram's test of 90-minute videos reflects a wider contest to keep audiences watching, attract creators and compete for entertainment time across phones and television screens
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Beyond Reels and Shorts: Why social media platforms want longer videos

How 1 sources are covering this

Beyond Reels and Shorts: Why social media platforms want longer videos

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