Times of India·
SS Rajamouli used ‘Baahubali’ logo to promote ‘RRR’ in Hindi markets
SS Rajamouli's 'RRR' has captured hearts globally, becoming a remarkable phenomenon. Varun Gupta from the marketing team faced unique challenges in reaching Hindi-speaking audiences. Leveraging the 'Baahubali' emblem for promotion, they aimed to amplify awareness for 'RRR'. Rajamouli and Karthikeya fostered an environment of trust within the marketing crew, encouraging Gupta to meticulously strategize and take responsibility for their campaigns.
Read at Times of India →
