To ensure their ads are promoted by Google and target the right customers, companies bid on keywords that online consumers type into the search engine
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To ensure their ads are promoted by Google and target the right customers, companies bid on keywords that online consumers type into the search engine
Google is challenging an Indian court ruling regarding trademark infringement. The company argues the decision will negatively impact consumers and online markets. This ruling could significantly alter the online advertising landscape in India. Google contends that keywords are merely internal triggers for displaying ads. The appeal will be heard soon, potentially reshaping digital advertising practices.
