Economic TimesLean R·
JioStar taps AI for shopping, TV movie ideas
JioStar is betting that conversations with viewers powered by generative AI will become a powerful tool for the streaming TV company.The unit of Reliance Industries Ltd., which boasts 500 million monthly users, is using OpenAI’s technology to move beyond traditional recommendations, envisioning an AI-powered platform where conversations help users discover shows, buy products and eventually influence what gets made.Executives say the same conversational interface that recommends movies from a l…
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