Economic TimesLean R·
FMCG firms gain from digital brand acquisitions
Mumbai: The bet's paying off for India's big consumer goods companies that have acquired digital-first brands, with some of them becoming fastest-growing divisions of their parents in terms of sales. They generated more than ₹2,000 crore in combined revenue in FY26, up over 20% from a year earlier, according to an ET analysis. These include brands such as Minimalist, Oziva, Beardo, Yoga Bar, Mother Sparsh, Plix, True Elements, Cosmix and 4700BC.Marico's acquired portfolio accounted for more tha…
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