Times of IndiaLean R·
Lucknow-Delhi Tejas becomes India's first privately branded train, 'Sprite' Tejas
The Lucknow-Delhi Tejas Express will be known as the Sprite Tejas Express from August 20. Coca-Cola's Sprite unit secured branding rights for the train's name and coaches. This move aims to generate non-fare revenue for the Indian Railway Catering and Tourism Corporation. Other companies can also apply for branding on remaining coaches on a first-come basis. This initiative follows the railways' exploration of private participation in train operations.
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