OPINION: Is Ramayana finally the film that breaks Bollywood's outdated box office revenue sharing system
The release of Ramayana: Part One is nearing. There are now reports of a tussle arising between the distributor and exhibitors over the film's revenue-sharing terms. Contrary to some reports, the distributor is not demanding one blanket term. Instead, multiple proposals have been put on the table. One option is 55 per cent for the first 11 days, after which the film would revert to the existing revenue-sharing structure. The rationale is that Ramayana is arriving in the pre-Diwal…

