Times of India·
EXCLUSIVE | 'Cricket, outside the NFL, is the largest media property in the world'
With broadcast-rights growth showing signs of slowing, the IPL must find new ways to expand its commercial appeal, says Tony Simpson of global management consulting firm Oliver Wyman. He examines cricket’s global ambitions, the challenge of attracting international streaming platforms and opportunities beyond media rights, while outlining what India needs to build a more sustainable, multi-sport economy.
Read at Times of India →
