Digital content has made product discovery increasingly accessible across India, but affordability, assortment and convenience remain gaps for consumers beyond the metros. The next phase of ecommerce will depend on how effectively businesses bridge that gap between aspiration and access.
Digital content has made product discovery increasingly accessible across India, but affordability, assortment and convenience remain gaps for consumers beyond the metros. The next phase of ecommerce will depend on how effectively businesses bridge that gap between aspiration and access.
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