Economic TimesLean R·
From space rocks to smartwatches, AI millionaires rewrite the luxury playbook
Newly minted millionaires from tech IPOs are spending fortunes on unique items. These individuals are buying meteorites and fire trucks, diverging from traditional luxury. Luxury brands face competition from other industries and unique consumer tastes. Tech employees prioritize experiences and wellness, favoring smartwatches over traditional timepieces. Durable assets like real estate and yachts are also top spending priorities for these millionaires.
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