Kylian Mbappe’s perceived slight toward Mao Zedong sparked backlash in China and prompted a public apology, putting the value of his sponsorships under scrutiny. The episode reflects the risks global brands face in China, where perceived insults have triggered consumer backlash.
Kylian Mbappe’s perceived slight toward Mao Zedong sparked backlash in China and prompted a public apology, putting the value of his sponsorships under scrutiny. The episode reflects the risks global brands face in China, where perceived insults have triggered consumer backlash.
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Kylian Mbappe’s perceived slight toward Mao Zedong sparked backlash in China and prompted a public apology, putting the value of his sponsorships under scrutiny. The episode reflects the risks global brands face in China, where perceived insults have triggered consumer backlash.
