Watch the drama, BUY the heroine's outfit! Microdramas cross 1 BILLION daily episode views as shopping enters the storyline
India's microdrama revolution is entering an exciting new phase. After capturing audiences with bite-sized stories, dramatic twists and addictive cliffhangers, the rapidly growing entertainment format is now venturing into online shopping! ShareChat and Moj have introduced a new feature called 'Shop the Scene', which allows viewers to purchase products featured in their favourite microdramas while watching them. The development comes at a time when microdramas are generating a staggering 1 bill…




