Economic TimesLean R·
Competition leading to a lot more experimentation: Orkla MD Ratna Bhushan
New Delhi: Surge in competition from smaller, regional, or digital-only brands is leading to a lot more experimentation, Sanjay Sharma, managing director at Orkla India, which makes MTR breakfast mixes and Eastern spices, said. “It's good that there's a huge amount of brands that are coming. In a category like foods, we need to experiment a lot more; need to do a lot more innovations.”The company reported a year-on-year 10.4% increase in revenue from operations to Rs 659 crore in the quarter en…
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