The brokerage, citing Sensor Tower daily active user (DAU) data and industry checks, said Flipkart remained the leading e-commerce platform by user engagement as of June 2026, while Myntra continued to pull ahead of rivals in fashion.
The brokerage, citing Sensor Tower daily active user (DAU) data and industry checks, said Flipkart remained the leading e-commerce platform by user engagement as of June 2026, while Myntra continued to pull ahead of rivals in fashion.
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Flipkart Group solidifies its e-commerce dominance in India, with Myntra leading the online fashion segment, according to a Bank of America Securities report. Despite intense competition, consumer demand remains robust, defying concerns about slowing discretionary spending. The report highlights resilient growth across various internet sectors, including online travel, quick commerce, and logistics, with AI adoption poised to enhance customer experience and optimize costs.
Flipkart Group solidifies its e-commerce dominance in India, with Myntra leading the online fashion segment, according to a Bank of America Securities report. Despite intense competition, consumer demand remains robust, defying concerns about slowing discretionary spending. The report highlights resilient growth across various internet sectors, including online travel, quick commerce, and logistics, with AI adoption poised to enhance customer experience and optimize costs.