Economic TimesLean R·
Coca-Cola unveils new look across 200+ mkts
Coca-Cola has launched a new global visual identity system, the company said in a statement, as part of a push for greater brand consistency across more than 200 markets.The refreshed system is built around the principle of making every Coca-Cola execution "unmistakably Coca-Cola," the company said. The rollout has begun across Latin America, Europe, the Middle East and Asia.What's changing?The new identity leans further into Coca-Cola's core visual assets. These include the Coca-Cola ribbon, o…
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