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TV channels can now run more than 12 minutes of ads under new rules

The advertisement limit was introduced in 2006, when India's television market was much smaller and largely dependent on analogue cable networks.

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Hindustan TimesLean L·2h ago
TV channels can now run more than 12 minutes of ads under new rules
The advertisement limit was introduced in 2006, when India's television market was much smaller and largely dependent on analogue cable networks.
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