Economic TimesLean R·
India’s smartphone subscription bet grows
Mumbai: This festive season, consumers chasing the latest iPhone or a high-end gadget have a new way to get it - subscribe, rather than buy. Subscription-led models for premium smartphones and durables are beginning to gain traction, offering access to expensive products for a fixed monthly payment and, in some cases, the flexibility to upgrade, return or eventually buy them.The proposition gains ground as consumers, particularly at the premium end, increasingly look at the cost of staying on t…
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