Economic TimesLean R·
Coffee economy is getting bigger than the cup
In recent months, Third Wave Coffee raised $43 million to accelerate geographical expansion while Amrut Distilleries launched India's first-ever coffee-cask finished single malt whisky. Together, the developments point to a broader trend: India’s coffee boom is creating opportunities far beyond cafes, roasters and coffee chains.From beauty and homeware to whisky, luxury hotels and experiential retail, companies are finding ways to tap into the cultural and commercial appeal of coffee without ne…
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