At present, the industry still lacks a clear, real-time view of demand. Existing data largely tells us where travellers have already stayed or visited. It reveals far less about where interest is building, who these travellers are, how long they want to stay, what kind of experiences they are seeking and what kind of accommodation a destination can sustainably support.
At present, the industry still lacks a clear, real-time view of demand. Existing data largely tells us where travellers have already stayed or visited. It reveals far less about where interest is building, who these travellers are, how long they want to stay, what kind of experiences they are seeking and what kind of accommodation a destination can sustainably support.
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