Vijay Deverakonda’s UNHYPE records Rs 1.3 crore revenue in two weeks with launch edition: "This is just the beginning"
Vijay Deverakonda's skincare brand UNHYPE has sold out its launch edition of VD Signature Routines within two weeks of opening pre-bookings. According to the brand, the limited launch edition comprised 10,000 routines, or 30,000 individual skincare products, across its Acne Safe and Brightening ranges. The brand said the launch edition generated Rs 1.3 crore in revenue during the two-week period. Pre-bookings for the VD Signature Routines opened on September 11, with the first shipments schedul…




