Economic TimesLean R·
India's new-age brands grow 3x faster
Mumbai: India's new-age consumer brands are growing more than three times faster than the markets they operate in, putting pressure on established FMCG companies and reshaping categories from snacks and skincare to jewellery and wearables.The ecosystem of so-called insurgent brands generated an estimated $7.5 billion in revenue in FY25, up from $2 billion five years ago, according to a report by Bain & Company and DSG Consumer Partners. Powered by digital commerce, quick-commerce platforms …
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